Social Media Monitoring And What Netbase Can Do For Your Company
Social media intelligence includes social media listening, social media monitoring, and another key area of social analytics. It focuses on competitor analysis and represents the uncovered data. Social media listening discovers what things consumers care about the most so that one can satisfy customer needs. It is considered the baseline. Social media monitoring maintains that baseline by feeding the company information that lets them know how they are doing. It tells them when there is a spike in how customers feel about the brand, whether good or bad....