Multi Segment Marketing Strategies Establishing Your Brand With Its Audiences
5 Multi-Segment Marketing Strategies 1. Choose Key Demographics to Target The first step in creating a marketing campaign that is tailored to multiple groups is to identify target audiences. Consider variables such as demographics, geographic location, and habits and interests. You’ll discover that customers are motivated to purchase a product for different reasons. Analyze audience demographics through tools such as Google Analytics. It will give you insight as you strategize on how best to present an appealing message to your key audience....